Bluish
This project embodies the essence of Azulado, a technology company dedicated entirely to helping family businesses streamline their operations. We focus on a digital platform designed to optimize sales, revenue, and operational management. The brand we've developed aims to convey the simplicity and effectiveness of this solution. Together, Azulado's branding establishes an identity that inspires confidence in the platform's ability to transform and simplify business processes, while also connecting emotionally with the target audience of small and family businesses.
Brand Story
This story begins many years ago, with our hardworking parents who always wanted the best for their family (or at least, what they considered the best). Azulado was born from a family whose dynamics revolve around the parents' business. A family business that provided them with a good financial life but distanced them from their children, a business that doesn't understand contemporary theories about family finances, and that is willing to give everything for a bright future. We are the legacy of this family business that needs to be renewed. We want to leverage technology and the possibilities of data and statistics to give our family the freedom they so desperately crave, and which work doesn't allow them to have. We are the solution to everything that is not understood about a family business, and our experience is the driving force behind all of this.