Oricielo
This branding project encapsulates the essence of serenity and connection with nature that characterizes this hostel located in the municipality of San Francisco, Cundinamarca. Capturing the beauty and tranquility offered by this refuge surrounded by nature, the brand conveys a unique combination of welcoming hospitality and a natural escape. The color palette is inspired by the organic and fresh tones of the surroundings, the sky, and the sensations evoked by being there. Overall, Oricielo's branding resonates with an audience seeking a serene and authentic respite amidst the natural beauty of Colombia's mountainous landscapes.
Brand Story
We are children of the pandemic. Today, we understand how important it is to get outside, breathe, change your surroundings, and connect. We are an escape, a breath of fresh air. We are a space where mind and body connect with nature. We are a community. We are Oricielo. We were born because we want you to get away from the stress of the city for a few days and breathe. To disconnect from screens and the noise of the street and connect with the scent of the countryside and the sound of the wind and birds. We are here to offer you an experience full of sensations: a place to stay, dinner and wine to savor the evening, a walk to relax your body. We are your haven of rest, your new favorite place.