Vaibs
This project encapsulates the essence of mindful and healthy eating, through a visual identity and communication strategy that inspires vitality and well-being, while emotionally connecting with consumers who seek nutritious and delicious options.
Brand Story
Our brand's story begins with our baby; as parents, we recognized a need: to provide Emma with mindful nutrition. We are naturally curious, and our story has been built around a constant passion: experimenting. This ranges from creating food and conducting in-depth research to launching our own business based on one of our discoveries: Vaibs.
This brand has been the perfect excuse for us to take our knowledge and curiosity to another level; being able to share it with many people and bring the benefits of clarified butter to many homes has been one more of our motivations.