d'floor
An interior design brand specializing in comprehensive material solutions, with a portfolio of imported products that caters to high-level residential and commercial projects.
From Trinidad, we conceived its identity inspired by modernism, a fundamental milestone in the history of interior design. We took as our reference its guiding principle: form follows function. Thus, we built a clean, precise, and essential brand, where each element fulfills a clear purpose.
The heart of the visual system is the apostrophe. This typographic sign is transformed into the primary symbol of the brand: a modular icon that allows us to create dynamic compositions.
Brand Concept
d'floor was born as an interior design brand inspired by the principles of modernism, where form follows function and every element has a clear purpose. We built a clean and essential identity, dominated by black as a symbol of timelessness, and an apostrophe as its central icon: a typographic sign transformed into a graphic module that structures the space and allows for versatile compositions. A visual system that, like good interior design, orders, balances, and gives meaning to every detail.