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La Martina Orgánica

This project revolves around environmental stewardship and aims to build a community committed to this cause. Its visual identity is characterized by its friendliness and playful style, reflecting the project's welcoming nature. Illustration plays a fundamental role, allowing us to explore numerous possibilities.

Brand Story

Martina, originally from Bogotá and raised by progressive parents, always stood out for her interest in the most relevant issues. However, one question in particular captivated her and was a common topic of discussion: how can we preserve the world that gives us so much? Her insatiable curiosity led her to investigate, and she eventually became a passionate environmental activist. She set out to discover how we could contribute to mitigating the damage we cause. This is how Martina came across the documentary "Kiss the Ground," where she acquired crucial knowledge about soil management and sustainable farming practices. Martina Orgánica was born as a small fragment of a grand dream: to build a better world. This space is not just a place; it's an invitation to the community. Martina firmly believes that we all share the responsibility of caring for the land that sustains us and being mindful of our consumption choices. Together, we can work to preserve the soil that sustains life and make responsible choices in our daily lives.

 

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