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Parallel
Parallel is an Academic & Career Hub. They co-design academic and professional projects. As a new brand in the market, our challenge was to help them grow and raise awareness. We worked with them on digital strategy, design, and social media management. This is a brand that has just been launched, and its core content pillars are teaching and mentoring.
General objective
Generate a digital presence on the media most used by our potential clients; creating a community on social media through valuable content that generates recognition and engagement in the education sector, in order to achieve interaction on our customer service channels and thus obtain qualified leads.
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